Deepfakes are here—and they’re getting harder to detect.
As AI technology rapidly evolves, so do the risks to individuals, businesses, and legal integrity. Deepfakes—ultra-realistic synthetic videos or audio created using artificial intelligence—pose serious concerns in the realms of fraud, defamation, impersonation, and misinformation.
How to Spot a Deepfake
Knowing the signs is your first line of defense. Here are some red flags to watch out for:
- Unnatural Eye Movement: Deepfakes often struggle with blinking patterns or overly fixed gazes.
- Mismatched Facial Expressions: Emotions may not align with tone or body language.
- Audio-Visual Sync Issues: Lip movements might be slightly off from the audio.
- Unusual Skin Texture or Lighting: Inconsistencies in lighting or skin tone can indicate manipulation.
- Background Distortion: Look for warped edges, blurred objects, or inconsistent lighting behind the subject.
Legal Implications in California
California has taken steps to address deepfake abuse:
AB 730: Prohibits the use of deepfakes to deceive voters or spread misinformation within 60 days of an election.
Civil Remedies: Victims of impersonation, defamation, or unauthorized use of likeness may have grounds to file civil claims.
Criminal Penalties: Depending on the use, deepfake content could lead to charges such as identity theft, fraud, or cyber harassment.
If you believe you’ve been affected by a deepfake—whether in business, politics, or personal life—it’s critical to act fast and document everything.
Why It Matters to You
Whether you’re a public figure, business owner, or private individual, understanding deepfakes is essential to protecting your reputation and rights. In the courtroom, distinguishing fact from fiction is critical—and we’re here to help ensure the truth prevails.
Call for a free consultation.
Liat Cohen, Esq. at 818 579-9996
e-mail: LiatLawpc@gmail.com